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      Introduction to the WTA

      The World Tourism Alliance is a non-governmental, non-profitable international organization. Its members include national tourism associations, influential tourism enterprises, think tanks, research institutes and other institutions from around the world as well as heads of international organizations, former state leaders or gevernment heads, former officials from national tourism authorities, heads of tourism enterprises and established scholars. The headquarters and Secretariat of the World Tourism Alliance are based in China.

      Following the vision of Better Tourism, Better Life, Better World, the World Tourism Alliance is committed to promoting tourism for peace, development and poverty reduction based on mutual trust, mutual respect, mutual benefit and win-win outcomes. The World Tourism Alliance and the UNWTO will stand complementary to each other, serving as double engines to drive international tourism exchanges and cooperation from the non-governmental and the inter-governmental perspectives.    More>>

      Dr. Li Jinzao (China)

      Founder

      Li Jinzao is now Vice-Minister of the Ministry of Culture and Tourism of the People's Republic of China. He graduated with a master degree in International Economics from the Wuhan University in 1984, and a Ph.D. in Economics from the Graduate School of Chinese Academy of Social Sciences in 1988. Dr. Li used to be in the UK and Australia as visiting scholar. He worked in the Ministry of Finance and then the National Development and Reform Commission of China, served consecutively as Mayor and Party Secretary of Guilin City, Standing Committee Member and First Vice Governor of Guangxi Zhuang Autonomous Region(Province), Vice Minister of the Ministry of Commerce of China, and Chairman of the former National Tourism Administration of China.

      He chaired the First World Conference on Tourism for Development (2016) and the 22nd UNWTO General Assembly (2017).

       

      Duan Qiang (China)

      Chairman

      Duan Qiang holds a Ph.D. in Economics of Tsinghua University, China. He was former Vice Mayor of Beijing and now Chairman of the Board of Beijing Tourism Group (BTG), one of the top tourism groups in China. BTG holds stakes in nearly 300 companies and extends its broad presence with over 1600 member companies from across the world. Shepherding one of the strongest tourism businesses in China, Dr. Duan holds considerable influence in the Chinese tourism industry and beyond. He is a NPC deputy, member of the NPC Committee of Environment Protection and Resource Conservation, and deputy to the Municipal People’s Congress of Beijing for five terms in a row. He now serves as Chairman of China Tourism Association, Vice Chairman of Cross-Strait Tourism Exchange Association, and Vice Chairman of the World Travel & Tourism Council (WTTC).

      Roger Dow (America)

      Vice Chairman

      Before becoming President and CEO of U.S. Travel Association in 2005, Roger Dow had worked at Marriott for 34 years. He was Senior Vice President for Marriott’s Global and Yard Sales, developed the Marriott Incentive Scheme and was the first to roll out the world-leading discount program for frequent travelers. As President and CEO of U.S. Travel Association, he has contributed significantly to tourism planning and its legislation in the U.S. and played a major role in the birth of the Brand USA. He used to serve and is still serving in industry organizations such as the International Institute of Tourism Studies, U.S. Chamber of Commerce and the Committee of One Hundred, etc.

      Henri Giscard d’Estaing (France)

      Vice Chairman

      Henri Giscard d’Estaing is Chairman and CEO of Club Med and son of former French President Valery Giscard d'Estaing. He was elected congressman of Loir-et-Cher province at the age of 22, the youngest at that time. He used to work at Danone and Evian before joining Club Med in 1997 as deputy manager for finance, development and international relations. He succeeded the resigned Philip Brinon as General Manager in 2001 and became Chairman and CEO in 2005.

      Jayson Westbury (Australia)

      Vice Chairman

      Jayson Westbury is CEO of Australian Federation of Travel Agents (AFTA), a MBA of Australian School of Business and has 25 years of managerial experience in the tourism and hotel industry. He has being acting as executive director of AFTA since 2009, was former head and is still a Board director of the World Travel Agents Association Alliance (WTAAA), an international organization with about 56 member states from across the world. He is also on several taskforces and working groups under the federal government of Australia, contributing to the formulation and improvement of tourism policies in Australia and the rest of the world. He was awarded an Australian Tourism Champions Award in 2003 and a further recognition as an Australian National Tourism Legend in 2009 and 2011 from Tourism Training Australia.

      Liu Shijun (China)

      Secretary General

      Liu Shijun graduated from the Tourism Department of Beijing International Studies University and holds an EMBA of Cheung Kong Graduate School of Business. He once worked as Director-General, Department of Marketing and International Cooperation of China National Tourism Administration (CNTA),Secretary-General of China Tourism Association (CTA), Counsel of the General Administrative Office, Deputy Director-General, Department of Industry Management and Standardization, Deputy Counsel, Department of Tourism Promotion and International Liaison of CNTA, and Director of China National Tourist Office in New Delhi and Sydney respectively. Mr. Liu is a veteran in tourism marketing and branding,industry management and standardization and owns rich experiences in the sector as he has worked in industry associations and overseas organizations with excellent organizational, communicative and language competence.He was represented CNTA in the Asian Association of Convention and Visitor Bureaus.

      Copyright: 亚博娱乐备用网址
      Email: webmaster@wta-web.org

      ICP License No.05036791-3

      Links

      World Tourism Organization Pacific Asia Travel Association

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